Individual Comp Case Study
ASCE & ASME Engineering Salary Survey
Case study: enetrix for your association
The situation
There are a number of professional engineering societies in America, and in some instances they compete with each other for individual members. As well, each collects compensation data about its membership, which it uses as a marketing tool, both as a revenue generator and as a benefit for attracting and retaining members.
The problem
There is a natural overlap in interests-and sometimes even in membership-among these professional societies, so that members of one will naturally be interested in data about members of the other. Thus, combining their databases would greatly improve the value of the aggregate information as a marketing tool and revenue source. However, the desire of each society to maintain its autonomy and own its own data is thwarting a lucrative marketing opportunity. And the constrictions of antiquated paper-and-pencil surveying methods make sharing data between themselves prohibitively expensive and time consuming.
The solution
Two of the engineering societies create a new business model, cooperating by each conducting its own survey using the enetrix Compensation Survey Management Service and combining the databases. Each collects membership information on a state-of-the-art secure website that's custom branded with its proprietary "look & feel." The period between survey deployment and data reporting is dramatically decreased. Online analyses are updated in real time as new members and data are acquired. And each society co-owns the combined database, marketing the aggregated information under its own brand and using it as they wish.
The results
The combined database is deeper and broader, as well as more current and relevant. This exponentially increases its value and marketability to members and non-members alike. As a result, the engineering societies have effectively increased their non-dues revenues during each year of their combined relationship with enetrix. Yet, each society retains ownership and control over its data, as well as maintaining its autonomy and discrete brand image. In fact, other engineering societies have expressed an interest to opt in because the idea works so well. So what starts out as just two societies agreeing to work in cooperation grows into an effective consortium of several autonomous organizations contributing to a dynamic database that each independently co-owns, brands, markets, and sells.
